Throughout the years, the way consumers shop has changed a lot. Shopping in a physical store used to be the main way to purchase goods. But when ecommerce happened, everything changed.
Let me explain a little more what the main concept for ecommerce is, we can define ecommerce as a website that allows consumers and businesses to buy and sell products through the internet, there is no need to sell goods exclusively in a physical store, it can all be done through a website. With ecommerce, a business can process orders, accept payments, manage shipping, logistics, and provide customer service.
Sometimes we don’t notice but we use e-commerce platforms very often, we use it to purchase food, delivery services, to shop for clothes among other stuff.
E-commerce is here to stay and will not leave anytime soon. That is why is highly recommended for businesses to have an online presence, to make your business stand out and be known by more potential customers.
Below, you will see the top 5 reasons to get an e-commerce website in 2023.
1. Reach more customers
An e-commerce website will allow consumers from around the world to purchase your products, without having to go out and leave their homes, whenever a potential customer wants to purchase a product from your store, they will only have to reach their phones or laptops and start the purchasing process by browsing through the website and searching for the products they want to buy. The website makes the purchasing experience easier for the customers.
2. Business is open 24/7
You can increase productivity by having business open 24/7, it is available all day, every day, at any time. This is extremely helpful for any business but also improves the customer experience by being available all the time for the customers. And let’s be sincere, most businesses offer this experience, it has now become a standard for sales.
3. You can run your business from any location
As a business owner, you can manage and administrate your business from any location, if you are out of the city traveling, the statistics, inventory details, customers requests, will all be close to you, you just have to reach for your laptop or mobile phone. Managing your business will be much better and just a click away.
4. Cost reduction
One of the biggest advantages of an e-commerce website is that you do not need to have a physical store, and that for sure means saving a lot of costs for the maintenance of a physical location. Technology provides an amazing tool to showcase your products to the world in a more economical way. Having an e-commerce store does require some investment but it is definitely less compared to a physical store.
5. More growth
By having an e-commerce website, you will be able to upload a product catalogue of your business, whenever you want to run ads online, product data is already online and will make the process easier, you can also get creative and prepare infographics or more informative images or videos about your products so it can appear in the ads allowing your business to reach more customers.
Also, let’s remember that the re-marketing function can help a lot too. Sometimes clients search and looked up your products but don’t close the deal for any reason. Re-marketing will make the product appear again on customers’ search engines and might have a second chance of purchasing it.
In short, Today's consumers have access to more information, and e-commerce has given them access to products from around the world. People love the idea of purchasing products, food and many other things at the comfort of their homes.
E-commerce is a win-win situation for consumers and businesses.
If you still have some doubts about whether your business should have an e-commerce website, we have all the answers for you! Contact us for more information on this.
See you in the next article.